The advent of various digital marketing tools has drastically changed the way businesses now go about promoting their products and services. Although, there are plenty of new and upcoming marketing tools available in the market, it has only made the competition among the business fierce. All the businesses, especially the start-up and SMEs owners have realized that it is nearly impossible to withstand the competition and survive in the market without adopting to the new promotional trends.
The businesses today are more versatile and they are more willing to experiment and take risks. If you are looking for some effective ways to market your business, knowing the following new trends would greatly help you:
Marketing through emails
Email marketing has been around for a while now but it has gained immense significance recently even amongst all the other digital marketing tools. The small businesses are using emails to great advantage to deliver their business message directly to the potential customers. There is no better way to tell about your products or services than reaching the inbox of the targeted audience. Research suggests that sending emails has an incredible conversion rate. Not to mention, it also increase engagement.
Today, with the usage of smartphones skyrocketing, it is only natural that the businesses around the world exploit the immense marketing opportunity the mobile devices offers. Mobile marketing is not just about sending SMS and making calls, the modern trend is creating utility apps that serve the purposes of the customers. Also, most of the businesses are now focusing on mobile website so that people can read and access your website site content even on the go. However, just like email marketing, the key to get maximum engagement from mobile is to have a high quality content; the content should be short, informative and more importantly useful for the readers.
Social media rules the roost
Social media platforms like Facebook, Twitter, and Google+ have millions of subscribers. Every day millions of people access their personal social media accounts. These sites provide an excellent platform for businesses to reach out to a huge volume of audience at once and convey their marketing message. Not to mention there is plethora of digital forums out there, where people from different background and with varied interest take part in various discussions, these forums are a great way to reach out to the potential customers on a personal level and know about their preferences and what the interest of the people is in general. This information can be crucial in formulating marketing strategies.
Image centric content
For the businesses around the world it is becoming important to make their content easily digestible for their audiences. Consequently, the businesses today are relying more on the images and info graphics rather than textual content to help the people understand their message better.